Posts Tagged ‘ krystal plomatos ’

90 Minutes Til Hired

One of our very own, Hank Leber recent grad from VCU Brandcenter, founded

Agency Nil

and within 90 minutes of going live, already landed a campaign and the work orders continue to roll in…
Agency Nil /cheaper than freelance. better than interns

Similar to Radiohead’s In Rainbows model, Agency Nil charges only what the client thinks the idea is worth. The client is fully responsible for production costs.

Googling Agency Nil leads you to a growing list of articles posted by PSFK, AdFreak, and a thorough write up by Ben Malbon, managing partner at BBH Labs, who loves the idea.
http://bbh-labs.com/will-work-for-all-its-worth-the-launch-of-agency-nil

But what I always find interesting is the debate that inevitably springs up in Comments.
Some are quick to shoot it down, saying that the “Well that business model hasn’t proven successful yet,” etc. Ha.

But the point is:
1. Work Is Getting Done
2. Work Is Getting Done
3. Work Is Getting Done

Hank & his crew are getting work done, when before they had no incoming briefs or free-lance work. They are building experience while others debate whether or not it’s sustainable. Who cares. It’s working now. Hank is working now. You know Hank’s name now.

While most are Immobilized by fear of failure or getting fired- it’s brazen & backed up ideas like Agency Nil that renenergize us to Create, Create, Create while everyone else is plagued by Doubts, Doubts, Doubts.

Best of Luck to Hank & Agency Nil. Knowing Hank, Agency Nil is not a one-off; he’s precisely the guy that can and will pull this off and continue to deliver.

http://www.agencynil.com

http://www.twitter.com/agencynil

hank@agencynil.com

twouble with twitter

Today we had a breakout session about what’s next in the industry from:
Bob Greenberg R/GA
Earl Cox Martin Agency
Jon Kamen @radical media

Will post more details on the discussion tomorrow. But for now, anyone else who is bewildered by Twitter’s ridiculous growth, I think you’ll enjoy this. From some folks at CurrentTV:

Louis Vuitton on Champs-Élysées

Louis Vuitton on Champs-Élysées

Originally uploaded by Schumata

Total Brand Immersion Inside & Out

When John Mayo-Smith & John Jones described the Louis Vuitton in-store experience as the following, I wanted to know whether the outer store-front appearance communicated “an experience to fall in love with.”

For lovers of Louis, I think this pretty much accomplishes that.

[From the article "How Ambient Technologies Enhance The Magic of Retail" by John Mayo-Smith & John Jones by R/GA]

“Louis Vuitton on the Champs Élysées in Paris offers a perfect example of how ambient technologies complement the brand and thus create a memorable experience. Elegant projections of sunflowers
quietly guide people through the store, and areas are artistically separated by metallic LV-monogram grilles. The grilles allow daylight to stream into discrete spaces, highlighting each area’s unique-
ness – leather circles for the accessories area, wood for menswear, and red glass for jewellery and watches. Customers also have the opportunity to engage with videos – created by noted artists like Tim
White-Sobieski – while riding the escalator.

Experience stores
Increasingly more brands have been opening their own experience stores. Not to be confused with specialty boutiques, these new experience stores use technology so customers can immerse themselves in and become more engaged with the brand and products. “-Admap November 2007

This jumped out at me because that is what we focus so intently on at the Brandcenter: not necessarily making ads people talk about, but devising ways to create a brand experience that begs to be chatted about, posted online, and/or passed along.

As John Hanley, a planner from the Martin Agency described it- it’s about creating what’s a Spreadable and Snackable brand experience.

Snackable- There has to be a lot of little things that make every touchpoint different. Little bites of the brand to enjoy.

And by Spreadable- something eye popping that begs to be shared & is made easy for shoppers to spread through social networks- whether it’s a text, RSS feed button, Share This/Reddit/Digg, Flickr, or status update pumping through the Facebook news feed.
.

TAP Project’s World Water Week

It’s the TAP Project’s World Water Week

Find participating restaurants in your city:

http://www.tapproject.org/tap-in-your-city/

For Every Dollar Raised, a Child Will Have
Clean Water For 40 Days

What is The TAP Project?

In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.

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From the Co-Creator of PalinAsPresident.com

Forrest Bolelyn – a VCU Brandcenter alum and TBWA Youngblood writer, flew to Richmond today to chat about how & why he built a site that garnered over 12 million hits that literally made him famous overnight.

Palin As President.com
I. On the abuse of the word “viral”

Sure, PalinAsPresident.com has lost momentum since the election is over, but Forrest served us some timely points for anyone else that is ready-to-roundhouse-kick the next person that says “Let’s make a viral video.”
(yes, there are still clients, even creative directors that say things like ” let’s just make a viral video- kids love that shit.”)

I mention making a “viral video,” because Forrest pointed out you can’t make viral, it’s something that (might) happen. He said: “Just make something. Only if it’s good, will it go viral. And it’s only going to be good if you’re passionate about it.” That passion HAS TO be understood by the viewer for them to want to spread the link for you.

II. Who Are You Outside Of Your Job?
PalinAsPresident.com was something he did on his own time. It’s wasn’t a Pencil, a Lion or a Clio that made him famous.

To that point, Forrest attributed a quote from a Brandcenter professor that stuck with him after graduating:

“Don’t rely on advertising to get your creative knocks off.”
– Professor Charles Hall

So to anyone that got hired at an agency not because of their book-O-ads, but because they made a crazy little film, an exhibit, or created something out of passion rather than an assignment- cheers to you.

PalinAsPresident started as a conversation between him and Steve Yee (now at David & Goliath). They were discussing the Matt Damon Rips Sarah Palin interview:
http://www.youtube.com/watch?v=C6urw_PWHYk

They knew they Had To Do Something to get people talking about the fact that a hockey mom could very likely be the one to run our country.

They weren’t trying to get famous, or monetize anything. They just wanted to show what they believed in.

And look what happened… They were covered by CNN, Washington Post, the site was viewed in over 100 countries, it blew up in the blogosphere, and the night after it went live, they had half a million hits in about 12 hours.

III. If you really believe, push through failure.
Initially, they designed a poster of PalinAsPresident, and sent it to their friends + family thinking it would take off. It didn’t.

Undeterred by an initial flop, they believed in their idea. They called on Sean Olenkamp to help them turn the idea into something interactive but still simple. Hence PalinAsPresident.com

Forrest quoted The Mark Fenske “A website should be simple, simple, simple. You click on something and something happens. You click on another thing, and something different happens.” Simple. Simple. Simple.” So Forrest, Steve, and Sean rejected any flashy website tricks to keep the focus on the core idea. There’s another lesson: Just because you can, doesn’t mean you should.”

IV. If you really believe, you’re ok with the fact that the payoff comes later
Someone asked if they considered monetizing the site. Much like everyone is trying oh so hard to monetize Facebook & Twitter etc.

Of course Forrest and the guys talked about it- but money didn’t drive them to put their idea out into the world. A friend calculated that even if they would have placed just one ad on the site- it would have garnered at least $25,000.

But any ad would have taken attention away from their idea. Instead, the “reward” came later in the form of promotions, raises, offers, the attention and appreciation of the public.

They made a name for themselves instead of making money.

V. YoungBloods, Young Guns, Future Gold, Future Lions… The Future is Us. Now.
I love the success stories where the idea-originator is in their early 20s. The idea of people not waiting until “they’re established,” with promotions under their belt or being that “Someone YOU’VE GOTTA Meet” at a cocktail party, to hold them back from belting out a good idea when they feel it.

People always say “Good Ideas Come from Anywhere,” but I feel like we tend to overlook that that includes “Good Ideas can come from any Age.”

Ignacio was a junior when he founded I Have An Idea.org

Forrest is about 26.

And Francisco Hui, 24, started the Peer Scholarship that Brendan Watson recently profiled here http://www.ihaveanidea.org/blogs/academia/2126/Ad+school+grad+finances+new+scholarship.html

Francisco’s story & idea is brilliant. He recently got his job in advertising in NY, and knows it’s not easy getting money to fund your ambitions. He donated $500 of his own cash in the form of a scholarship for undergraduates. He’s in the process of opening it up to other young people “that don’t have a lot to give,” but when you combine 20 people you know pitching in $5, that’s a $100 opportunity tagged with the realization that someone doesn’t have to know you to still believe in what you can do.
http://peerscholarship.org

We’re all in this together; juniors, seniors, artists & number-crunchers. There’s a lot of work to be done to reorganize the aftermath of “broken models,” discarded 1.0, 2.0, 2.2 versions, convergence and other such buzz-phrases. It’s great to know that hungry juniors are successfully doing their part to clean up some of the chaos. I’ve got some catching up and contributing to do ;)

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bike hybrid with 1920s styling – want one badly

A break from posts on advertising- I love the Derrier design. Saw them today on Preik.no
http://www.preik.no/09/03/20/the-derringer-bikes-46760

moulin rouge red

general store brown

going bowling beige

backstory:
“Some Beauties ! The Derringer Cycles, named for the pocket-size old pistol, is a cross between a 1920s board track motorcycle and a bike. It can pedaled like a bike or ride like a motorcycle, but with only 150 m.p.g ! Created and designed by Adrian Van Anz, he said that its a missing link between his old Schwinn and his Ducati. It requires no motorcycle license or insurance.- Those Derringer bikes are hand made with a huge choice of 250 colors, all with hand-riveted leather Brooks seat and each bike take a month to build. They sell for only $3500″

shopping your book around – with some sauce

I love Brendan + Jana’s ideas- and that they didn’t give up when the ‘stunts’ didn’t pan out.

http://tinyurl.com/csvgu5

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