One of our very own, Hank Leber recent grad from VCU Brandcenter, founded
Similar to Radiohead’s In Rainbows model, Agency Nil charges only what the client thinks the idea is worth. The client is fully responsible for production costs.
Googling Agency Nil leads you to a growing list of articles posted by PSFK, AdFreak, and a thorough write up by Ben Malbon, managing partner at BBH Labs, who loves the idea.
But what I always find interesting is the debate that inevitably springs up in Comments.
Some are quick to shoot it down, saying that the “Well that business model hasn’t proven successful yet,” etc. Ha.
But the point is:
1. Work Is Getting Done
2. Work Is Getting Done
3. Work Is Getting Done
Hank & his crew are getting work done, when before they had no incoming briefs or free-lance work. They are building experience while others debate whether or not it’s sustainable. Who cares. It’s working now. Hank is working now. You know Hank’s name now.
While most are Immobilized by fear of failure or getting fired- it’s brazen & backed up ideas like Agency Nil that renenergize us to Create, Create, Create while everyone else is plagued by Doubts, Doubts, Doubts.
Best of Luck to Hank & Agency Nil. Knowing Hank, Agency Nil is not a one-off; he’s precisely the guy that can and will pull this off and continue to deliver.